Wayfinding signage design
Marked Product Designer B2B + B2C project Overview As the sole Product Designer at Marked, I led the end-to-end design of the colour-coded Marked wayfinding system for cycling and walking routes in Fort William. This case study goes beyond metal signage design; it goes through the process of how I designed an intuitive and user-friendly […]
Route Planner Redesign
Marked Product Designer B2B + B2C project Overview Marked wayfinding is a colour-coded, safe cycling and walking network for Fort William, Scotland, aimed at promoting active travel and connecting the city. As the sole Product Designer at Marked, I led the end-to-end design, from the physical signage to the redesign of the project’s initial Journey […]
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